TikTok Spark Ads blend organic content with paid advertising, making ads feel more authentic to users. To run these ads, creators need to give permission for their posts to be used in campaigns. Here's a concise guide on preparing content, setting up your campaign, and maximizing the benefits of Spark Ads.
Preparing the video for Spark Ads
You have three options for preparing content for Spark Ads:
Creator-Generated Code
The creator selects a video and generates a unique code from the TikTok app, which they share with the brand for use in the ad campaign.
Message Template for retrieve the code from the influencer:
"Hi [Creator's Name],
We’d love to feature your TikTok content in our next ad campaign. Please follow these steps to authorize your post:
Open the TikTok app and choose the video you’d like to promote.
Tap the "More" button (three dots) on the video and select "Authorize video for ads" to generate a unique code.
Share the code with us so we can promote the video.
Thank you and let us know if you have any questions!"
Creator Marketplace Integration
If using TikTok’s Creator Marketplace, you can directly sync the creator’s organic posts into TikTok Ads Manager without generating a code.Brand's Organic Post
Select a video from your brand’s TikTok profile and promote it directly through Spark Ads.
Setting up Spark Ads in TikTok Ads Manager
To turn organic content into Spark Ads, follow these steps in TikTok Ads Manager:
Create a Campaign
Log in to your TikTok Ads Manager account.
Click "Create ad" or select "Create" from your campaign list.
Choose an Objective
Select an objective that aligns with your campaign goals, such as awareness, consideration, or conversion. For instance, if your goal is to increase website traffic, select the Traffic objective under the Consideration category. Learn more about choosing objectives here.Set Up Ad Group and Ads
Select the Spark Ads format.
Under "Upload creatives," click "Select posts from library" and choose the post to promote.
Add a CTA button and landing page.
Finalize the Campaign
Set a campaign name and budget.
Declare any special ad categories if applicable.
You can also toggle split testing and campaign budget optimization options.
Click "Submit" to finalize the ad setup.
For more detailed guidance, visit the TikTok Ads Manager help page.
Benefits of Spark Ads
Boosts Brand Trust: Since Spark Ads appear as organic content, they help build authenticity and trust with users.
Improved Ad Performance: Spark Ads often outperform traditional ads, especially in engagement rates and conversion metrics.
Leverage Popular Features: Spark Ads support TikTok’s Duet, Stitch, and Sticker features, allowing for creative collaborations.
Long-Lasting Impact: Engagement on Spark Ads contributes to the original post’s organic growth, providing long-term benefits.
Maximize Trending Content: Using popular content increases reach and overall effectiveness.
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